Marketing in Action

Marketing in Action

How to fill your calendar with ideal clients.

Marketing can feel like one of the most confusing parts of running a practice. You know how to give excellent treatments - but how do you actually get people through the door?

That’s exactly why I wrote Marketing in Action.

This is not a generic marketing course filled with jargon and tactics that don’t fit therapists. It’s a practical, therapist-specific guide that shows you exactly what to do, step by step, to create visibility, build trust, and turn strangers into long-term clients.

Inside, you will discover how to:

• Build a recognisable brand that reflects you and attracts clients who align with your values.

• Set up a simple online booking system that saves you hours of admin and helps clients commit.

• Optimise your Google Business Profile so you show up when clients search for “therapist near me.”

• Collect and showcase reviews that build instant trust and credibility.

• Choose one social media platform and learn how to make it work (without it taking over your life).

• Learn how to use packages and vouchers as marketing tools.

• Build a professional referral network so you’re not marketing alone, but supported by colleagues.

• Track where clients come from so you know where to focus your energy and what to let go of.

Marketing can be incredibly challenging - there is a reason why this is a career with a degree attached to it. The good news is, is that there are a few simple strategies that work very well for therapists - we don't need to be throwing everything at the wall in the hopes that it will stick.

Marketing in Action is for you if:

• You feel invisible in your local community and struggle to stand out from other therapists.

• Marketing feels like shouting into the void - and you’re not sure what’s actually working.

• You’re tired of trying to “do everything” (Instagram, flyers, packages, ads) with little return.

• You want practical steps, not vague advice like “just post consistently.”

• You wish someone would just show you what works in a real therapy practice.

Maybe you have already tried a few things? Like:

• Posting daily on social media, only to burn out and feel despondent when you don't see new bookings.
• Relying only on word of mouth, which isn’t consistent enough to grow.
• Spending money on ads without really knowing if it's working.

• Copying what other industries do - but then finding it doesn’t fit a hands-on therapy business.

How is this guidebook any different?

• There is a clear sequence of marketing steps so you never wonder “what should I do next?”

• Real examples from my own practice (what worked, what didn’t, and why).

• To-do lists at the end of each chapter so you can implement as you go.

• Guidance on both free marketing strategies and low-cost paid options.

• Access to lifetime updates - when marketing tools or strategies evolve, your guide evolves with it as you will always have access to the latest version - for free, of course (some could say this is a marketing strategy..?).

Just imagine if...

Your calendar is filled with your ideal clients - people who value your work and return regularly. You’re not scrambling for bookings at the end of the month. You know exactly where your clients are finding you, so you can stop wasting energy on marketing that doesn’t work. Your reviews build trust before a client even walks in the door, and your network refers clients who are already a good fit.

Instead of marketing feeling like a burden, it becomes a natural, sustainable part of your practice growth.

Marketing in Action is your roadmap to filling your calendar, step by step, with clarity and confidence.

Practical. Specific. Actionable. Written by a therapist who has been there.

One step at a time - that’s how you grow.