Marketing in Action

Marketing in Action

A clear, step-by-step framework for consistent bookings — without confusion or burnout.

You’re good at what you do.
Your clients get results.
And yet your income still feels inconsistent.

That gap isn’t about your skill — it’s about structure.

What most therapists were never taught

Marketing is one of the most confusing parts of running a practice because no one shows you the whole system.

You’re told to:

• post more
• try this platform
• run a promotion
• “be consistent”

But without a clear sequence, everything feels scattered — and nothing compounds.

Marketing in Action gives you the structure.

What Marketing in Action actually is

Marketing in Action is a practical, therapist-specific guide that shows you:

• what to focus on
• in what order
• and what to stop doing

So your efforts lead to steady, predictable bookings — not burnout.

This is not a collection of tips.
It’s a clear marketing system, built for real therapy practices.

Inside the framework

You’ll learn how to:

Build visibility that fits your practice

• Create a recognisable brand that attracts the right clients
• Optimise your Google Business Profile so local clients can find you

Make it easy for clients to commit

• Set up a simple online booking system
• Use reviews to build trust before the first session

Market without overwhelm

• Choose one social platform and use it intentionally
• Use packages and vouchers as supportive tools — not discounts

Create stability beyond social media

• Build a professional referral network
• Track where clients actually come from so you know what’s working

Each part fits into a clear sequence, so you’re never wondering:

“What should I do next?”

How this is different

Most marketing advice gives you one piece of the puzzle.

Marketing in Action gives you:

• A clear sequence of steps
• Real examples from my own massage therapy practice
• Guidance on both free and low-cost paid strategies
• Lifetime updates as tools and platforms evolve

This is structure you can rely on — not trends to keep up with.

Marketing in Action is for you if:

• You feel invisible in your local area
• Marketing feels noisy, unclear, or exhausting
• You’re tired of trying everything with little return
• You want practical direction, not vague advice
• You want a system that fits a hands-on therapy business

Imagine this instead

Your calendar is filled with ideal clients.
You know exactly where bookings come from.
You stop wasting energy on marketing that doesn’t work.

Marketing no longer feels like a burden — it becomes a steady, supportive part of your practice.

Your roadmap to consistency

Marketing in Action is your roadmap to filling your calendar with clarity and confidence — one step at a time.

Practical.
Structured.
Written by a therapist who’s been there.