About Me

Meet the Founder

Hello, I’m Michelle! I qualified as a Therapeutic Massage Therapist in 2004, with a background in sports and clinical work that slowly grew into a practice focused on stress relief and client connection. Along the way, I discovered that running a practice isn’t just about perfecting my skills and techniques, it’s also about building a business that supports your life, not drains it.

When I first started, I had to learn everything the long, hard way. I made mistakes, tested out ideas, and tried to piece together strategies from scattered advice that didn’t always apply to real life in the treatment room. I wished there was a practical, grounded resources made by a therapist, for therapists. So, I created them.

Build your business without compromising your values:

I believe every therapist deserves to build a business that is sustainable, profitable, and aligned with who they are. That means combining practical tools with honest conversations about mindset, boundaries, and self-care.

The guidebooks aren’t just theory. They’re drawn from real-life trial and error, the lessons I learned building my own practice from scratch. My goal is to give you not only a blueprint for success, but also the permission to shape your business around your own intentions and values.

It’s all about sustainability here:

You don’t need to burn out, overextend, or second-guess yourself to succeed. With clear strategies, step-by-step structures, and encouragement to check in with yourself along the way, Therapist Business Academy is here to help you create a practice that lasts.